McDel Publishing - Custom Website Design, SEO, Web Services

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Marketing that Works for You!

YOUR Company, Processes, and Goals Determine What

Works BEST for YOUR Business!

Website/Content Marketing ~ SEO/SER/SEM ~ Professional Copywriting

Content is King

Content Marketing - King to your visitors!

Making your CONTENT
(copy + any audio/visual aids ~ i.e. text, pictures, videos...) on your website
relevant, relatable, and engaging
to the point where the reader/viewer/user answers the specific call-to-action (CTA) IS the goal of content marketing and User Experience optimization.

A great website starts with engaging CONTENT that captivates your visitors, a strategic plan of how to manage the flow of information you want to present,  and how to handle the feedback and/or orders received. 

The target audience is the primary focus when copywriting and designing CONTENT .

So, How do You "Catch Their Eye"? 

Search Engine Optimization (SEO)

There are several ways to ATTRACT VISITORS to your website, and especially for online website marketing, SEM (Search Engine Marketing) is one of the BEST Search Engine Optimization (SEO) is designing and building your web pages to be "search-engine friendly."

Statistically, conversion rates are higher with SEO/SEM than with social marketing or online ads.

Search Engines are Queen

Reach Your Target Audience/MarketThe ultimate goal of Search Engine Optimization (SEO) is to be found by your target audience/market while they're searching for what you offer and to cause them to visit your website and utilize your site/services (and/or buy!).

The fundamental core of your website is user-friendly, responsive ("mobile-friendly"), SEO focused pages filled with relevant and relatable content that will engage your visitors. 

Search Engine Marketing (SEM) is the smartest long-term investment you make in your website.  A well-optimized web page can rank on the FIRST PAGE for YEARS (and for multiple search terms!). 

Users search using a word/phrase to find
WHAT THEY WANT NOW

Most internet users don't scroll past the second or third page of search engine results (SER), so being ranked well by the major search engines should be the initial marketing focus in the development of your site's web pages. In addition to getting your web pages ranked well, we help you STAND OUT in the Search Engine Results (SER).   

Put our professional copywriters and web designers to work for you!
They "get" SEO/SEM and SER!  View Sample Results


Marketing Online Utilizing YOUR Website as the hub

Why are Content, Design, and SEO SO Important?
Content Marketing, Inbound Marketing, Search Engine Marketing, Website Marketing

Your website is a business asset ~ and the "online face" of your business...
Content and Design show your best side, SEO shows it to more people!

Details + prices for:
Website Content and Interactive Features
Custom Graphic & Multimedia Design
Website/Content Updates ~ Deals
Website & Online Marketing
All-Inclusive Custom-designed Website Specials



Website/Content Marketing ~ SEO/SER/SEM ~ Professional Copywriting Services

Get Custom Design and Professional Copywriting by SEO Specialists who understand how to create a consistent online presence for your business. 

Your website content is custom-designed with both users and SEO in mind.

Then, we re-design and re-purpose your content (copy and images) across multiple mediums, platforms, and outlets, based on the audience of each.

Let's Create an Integrated Online Presence with YOUR Website as the Hub


Marketing Online Utilizing YOUR Website as the hub

Make Your Website Work FOR YOU!
Useful Content + SEO on your pages...

  • Core & Landing pages
  • Shopping
  • Custom Forms > Subscription, contact, applications, and more...
  • *Videos
  • FAQs
  • *News
  • *Events
  • Check lists
  • "Cheat Sheets"
  • *Case Studies
  • QRCs - Quick Reference Cards/Codes

More Website Content

  • Tips & Tricks
  • *Testimonials/References - Reviews
  • How-To Guides
  • *Articles, e-books
  • White Papers
  • *Blogs/Forums
  • *Infographics
  • *Slide Shows/Slide Decks
  • Warranty Info
  • Shipping Info
  • *RSS feeds
  • *Surveys/Polls

*Repurpose/Re-use to Make Other Sites Work for You too!



Details + Prices on Website Content and Interactive Features
Website/Content Updates ~ Deals
All-Inclusive Custom-designed Website Specials

Marketing Online Utilizing YOUR Website as the hub

More Website Marketing Tools

  • Email campaigns
  • *Newsletters
  • Reciprocal links
  • Autoresponders
  • *Affiliate programs
  • *Provide free info or samples
  • Sell ad space on your site
  • *Offer website-only specials

*Repurpose/Re-use to Make Other Sites Work for You too!

free quote for seo-focused website services

Landing pages are like the spolkes in a  wheel


Details + prices on SEO Content, Website & Online Marketing



Let's Create an Integrated Online Presence with YOUR Website as the Hub

Make Other Sites Work FOR YOU!
Consistent SEO Content + SEM

  • Business Listings
  • Maps
  • Social sites - (like Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube!)
  • Podcasts
  • Webinars
  • Directory sites
  • Association or Membership site listings
  • Review sites, industry-specific
  • Event Calendars
  • Community Forums/Groups
  • Media Releases
  • Banner and/or Pay-Per-Click advertising

Let's Create an Integrated Online Presence with YOUR Website as the Hub


Details + prices for Website Marketing and Managing Your Online Presence

Request Content Marketing Strategy Session
Request Content Marketing Strategy Session
Request Content Marketing Strategy Session

WEBSITE/CONTENT & MARKETING Services

The purpose of your marketing may be for name recognition, image/brand-awareness, lead generation, getting more customers/sales, providing customer service, or any of a number of other reasons...  Or all of the above!

Your website is the hub of your online web presence, Core Pages and Landing Pages are like the spokes in the wheel, designed to welcome and receive the visitors being funnelled from other sites. 
And then, based on your goals and the purpose per page, the CTA's direct the flow, leading the visitor to the next page you want them to see.

Request Content Marketing Strategy SessionCore web pages are the links on your "main nav" that give the vital info about your company, that share what you have to offer and WHY visitors should get it from YOU. 

Landing pages are incorporated not only to guide the user to the ultimate CTA (Call to action), but also as an aid for tracking traffic sources and effectiveness. 

Ongoing site reviews and analysis will help you more efficiently manage your website. 

Figuring out the flow of your online marketing efforts, and measuring the ROI (return-on-investment) can be a challenge.  Additionally, with website content marketing, the return can accumulate over several years.  Each business is unique, and the specific needs vary for/from each website.

We can help!

Understanding the focus of your marketing will allow us to help you make your website and other websites WORK FOR YOU!  We'll discuss your business' goals to determine how to best leverage your website and other sites to meet those goals.

Let's Create an Integrated Online Presence with YOUR Website as the Hub


Request your Content Marketing Strategy session to map out a plan for your website.

free quote for seo-focused website servicesPut us to Work for You!

Request Free Consultation or Quote or call: 970-208-3348



A Rose is Still a Rose
Content Marketing, Inbound Marketing, Search Engine Marketing, Website Marketing

Irregardless of the tools used, the "Basics of Advertising" are still true for Web Advertising...

  1. You want Name Recognition
  2. You want your Image (Website and Online Presence) to reflect your company
    1. Values > social-conscious, eco-conscious, Christian, patriotic, etc.
    2. Style, colors, branding, content
  3. Word-of-Mouth is still THE BEST advertising
    1. You want Referrals - online testimonials and posts that are shared...
    2. Online Reviews are written every day - have you read reviews about your business?  and responded to any of them?
  4. Excellent Customer Service generates repeat customers, creates relationships
    1. The better the quality, value, or experience of your product or service is, the more happy, and returning customers you'll have.
    2. Business statistics show that retaining a customer costs a fraction of what it takes to find a new customer.

free quote for seo-focused website services
Request appointment time for your Free Initial Website Consultation
Custom Web Design, Tune-Ups, SEO, Marketing, Management and/or Online Presence Strategy*

*by phone unless you're near Grand Junction CO (or pay travel costs)


SEO Content updates with full page optimization

Why are Content, Design, and SEO SO Important?
Content Marketing, Inbound Marketing, Search Engine Marketing, Website Marketing

Your website is a business asset ~ and the "online face" of your business...
Content and Design show your best side, SEO shows it to more people!

Details + prices for: Website Content and Interactive Features
Custom Graphic & Multimedia Design
Website/Content Updates ~ Deals
Website & Online Marketing
All-Inclusive Custom-designed Website Specials

Back - More info YOUR custom-designed WEBSITE will reflect YOUR distinct style, voice, image, values! Next - Rates for Website Marketing, Content Marketing, SEO, Professional Copywriting - Let McDel do it for you!


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McDel Publishing in Grand Junction CO©McDel Publishing, 2002-2020, All world-wide rights reserved.
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Shop at McDel Gifts & Gear Co. Store - your logo on signs, gifts, apparel, promotional products, staff + customer appreciation owned by McDel Gifts & Gear Co.,
PO Box 2108, Grand Junction, CO 81502 USA

Custom-Designed Websites
Custom Logos, Graphics, Design
SEO/SEM, Website+ Marketing
Web Services > Management, Social Media, Online Presence, Branding, Analysis, Professional Copywriting, Integration, Consulting
Domains, Hosting, DIY, WordPress Sites
Printing & Multimedia Promotions

custom-designed websites, SEO, web marketing, design and development by the WebStir™ team Website Design & Development
by WebStir™

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Contact
cell/text: 970-208-3348

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