Content is King
Making your CONTENT
(copy + any audio/visual aids ~ i.e. text, pictures, videos...)
relevant, relatable, and engaging to the point where the reader/viewer/user answers the specific call-to-action (CTA) IS the goal of content marketing and User Experience optimization.
A great website starts with engaging CONTENT that captivates your visitors, a strategic plan of how to manage the flow of information you want to present, and how to handle the feedback and/or orders received.
The target audience is the primary focus when copywriting and designing CONTENT .
So, How do You "Catch Their Eye"?
Search Engine Optimization (SEO)
There are several ways to ATTRACT VISITORS to your website, and especially for online website marketing, SEM (Search Engine Marketing) is one of the BEST. Search Engine Optimization (SEO) is designing and building your web pages to be "search-engine friendly."
Search Engines are Queen
The ultimate goal of Search Engine Optimization (SEO) is to be found by your target audience/market while they're searching for what you offer and to cause them to visit your website and utilize your site/services (and/or buy!).
The fundamental core of your website is user-friendly, responsive ("mobile-friendly"), SEO focused pages filled with relevant and relatable content that will engage your visitors.
Users search using a word/phrase to find
WHAT THEY WANT NOW.
Most internet users don't scroll past the second or third page of search engine results (SER), so being ranked well by the major search engines should be the initial marketing focus in the development of your site's web pages. In addition to getting your web pages ranked well, we help you STAND OUT in the Search Engine Results (SER).
Website/Content Marketing Services
Make Your Website Work FOR YOU!
CONTENT + SEO
- *Search engines - SEO/SER
- *Professional Design and Copywriting
- Email campaigns
- *Articles, e-books
- *Slide Decks
- How-To Guides
- Check lists
- "Cheat Sheets"
- Tips & Tricks
- QRCs - Quick Reference Cards
- *Case Studies
- White Papers
- *Testimonials/References - Reviews
- *RSS feeds
- Provide free info
- Sell ad space on your site
- *Offer website-only specials
- *Affiliate programs
- Reciprocal links
*Options to "Make Other Sites Work for You" too!
Make Other Sites Work FOR YOU!
CONSISTENT CONTENT + SEM
- *Search engines - SEO/SER
- Consistent Branding across all platforms
- *Professional Design and Copywriting
- Business Listings
- Social sites - (like Facebook, LinkedIn, Twitter, Instagram, Pinterest)
- Directory sites
- Association or Membership site listings
- Review sites, industry-specific
- Event Calendars
- Community Forums/Groups
- Media Releases
- Banner and/or Pay-Per-Click advertising
Your website is the hub of your online web presence, Core Pages and Landing Pages are like the spokes in the wheel, designed to welcome and receive the visitors being funnelled from other sites.
And then, based on your goals and the CTA, they direct the flow, leading the visitor to the next page you want them to see.
Core web pages are the links on your "main nav" that give the vital info about your company, that share what you have to offer and WHY visitors should get it from you. Landing pages are incorporated not only to guide the user to the ultimate CTA (Call to action), but also as an aid for you in ongoing review, analysis, effectiveness, and management.
Figuring out the flow of your online marketing efforts, and measuring the ROI (return-on-investment) can be a challenge. Each business is unique, and the specific needs for/from each website varies.
We can help! Request a Content Marketing Strategy session to map out your plan.
Understanding the focus of your marketing will allow us to help you make your website and other websites WORK FOR YOU! We'll discuss your business' goals to determine how to best leverage your website and other sites to meet your goals.
The purpose of your marketing may be for name recognition, image/brand-awareness, getting more customers, or providing customer service.
We maintain consistency for you, designing and repurposing your content (copy and images) across multiple mediums, platforms, and outlets.
The goal of your marketing, combined with understanding your target audience, and the best outlets to use to reach them is the basis of the copy needed for any particular flow of information.
Knowing your company's goals for the website and your target audience/market, combined with understanding the purpose and "niches" of the various websites where you can post info will help you decide where to focus your marketing efforts.
Education Studies have shown that a person needs to hear or see something seven times to remember it.
A consumer generally goes through three stages before a purchase:
- research and education,
- comparison and validation,
then the purchase.
And afterwards, customer service - buliding loyalty is your basis for referrals (and postive reviews, shares, testimonials, etc.)
Understanding what stage your audience is in will determine what content needs to be presented to help them choose to do business with you, and to refer you to others.
And what media, platform(s), outlet(s), resource(s)/tool(s) need to be used to capture their attention and engage them.
Regulating the Flow - In and Out
The medium we're using here is online viewing for web marketing.A variety of resources/tools could be used such as: images, videos, slideshows, landing pages, FAQs, customer testimonials, check lists, infographics, subscription boxes, custom forms, newsletters, case studies, and more.
The platform could be YOUR WEBSITE, email, social media, your business listings, accounts, and/or reviews on search engine, directory, and other 3rd-party sites, your blog, search engine results pages, or a combination of these.
The delivery of the content is the outlet, and may include email, news/media release, posts to social media pages and/or groups, ads or articles, blogs (typically rss and/or subscription based), videos, podcasts, webinars, and/or updating your website.
One of our client's entire online marketing flow is website updates, facebook, SER, a feedback form on her website, and email. She sells puppies, and used to place classified ads in several newspapers and post flyers. However, for several years now, she has relied solely on referrals and website marketing, and usually has a waiting list of puppy requests before the next litter is even born.
A Rose is Still a Rose
Irregardless of the tools used, the "Basics of Advertising" are still true for Web Advertising...
- You want Name Recognition
- You want your Image to reflect your company
- Values > social-conscious, eco-conscious, Christian, patriotic, etc.
- Style, colors, branding, content
- Word-of-Mouth is still THE BEST advertising
- You want Referrals - online testimonials and posts that are shared...
- Online Reviews are written every day - have you read reviews about your business? and responded to any of them?
- Excellent Customer Service generates repeat customers, creates relationships
- The better the quality, value, or experience of your product or service is, the more happy, and returning customers you'll have.
- Business statistics show that retaining a customer costs a fraction of what it takes to find a new customer.
Free Initial Website Consultation
Custom Web Design, Tune-Ups, SEO, Marketing, Management and/or Online Presence Strategy*
Request appointment time for your Free Website Marketing consultation today!
*by phone unless you're near Grand Junction CO (or pay travel costs)