Content is King
Making your CONTENT (copy + any audio/visual aids ~ i.e. text, pictures, videos...) on your website (and other websites)
relevant, relatable, and engaging to the point where the reader-viewer-user answers the specific call-to-action (CTA) IS the goal of content marketing and User Experience optimization.
A great website starts with:
engaging CONTENT that captivates your visitors,
a strategic plan of how to manage the flow of information you want to present,
and how to handle the feedback and/or orders received.
The User Experience (UX) and target audience is the primary focus when copywriting and designing CONTENT.
So, How do You "Catch Their Eye"?
Content Marketing is developing and distributing useful, relatable, alluring content pieces to ATTRACT VISITORS to your website.
Your Content Marketing Strategy session will help you define your topics and schedule to connect with your audience.
Content Management and Marketing includes all copy and design on your web pages, as well as posts, ads, and digital assets on other websites.
Put our professional copywriters, SEO experts, and web designers to work for you!
Search Engines are Queen
The ultimate goal of Search Engine Optimization (SEO) and marketing (SEM) is to be found by your target audience / market while they're searching for what you offer. And to cause them to visit and use YOUR website and services (and/or buy your products).
SEO-SER ~ Search Engine Marketing
The fundamental core of your website is
user-friendly, responsive ("mobile-friendly"), SEO (Search Engine Optimized) pages,
filled with relevant and relatable FRESH content that will engage your visitors (UX),
that are secure, accessible, and that load fast.
Search Engine Marketing (SEM) is the smartest long-term investment you make in your website.
Users search using a word or phrase to find WHAT THEY WANT NOW.
Most internet users don't scroll past the second or third page of search engine results (SER). So, being ranked well (result of SEO) by the major search engines should be the initial marketing focus in the development of your web site.
Statistically, conversion rates are higher with SEO-SEM than with social marketing or online ads. However, popularity on other sites (a result of content marketing) is a factor in SER!
Put the WebStir™ Team to work for YOU!
They've been immersed in SEO for 20+ years!
Why are Content, Design, and SEO SO Important?
Your website is a business asset ~ and the "online face" of your business...
Content and Design show your best side, SEO and Content Marketing show it to more people!
Details + Prices:
Custom-Built Websites / Web Site and Page Tune-ups
Content - Design - SEO: Updates, Management, and/or Integration
Website & Content Management and Marketing
Details and Rates for Content Marketing, Search Engine Marketing, Website Marketing
Website Content and Design Ideas / Page Options
Add some Pizzazz! From slideshows to FAQs to Video Testimonials...
Website/Content Marketing ~ SEO-SER-SEM ~ Professional Copywriting Services
Get Custom Design and Professional Copywriting by SEO Pros who understand how to create a consistent online presence for your business.
Your website content is strategically written and designed with both the users' experience (UX) and SEO in mind.
Save time, money and effort! We can re-design and re-purpose the content (copy and images) on your website across multiple mediums, platforms, and outlets, based on the audience of each.
A Few Ideas for Relatable, Engaging Content on Your Website
Tip: Our Copywriting / SEO Pros do this EVERY day!
Make Your Website Work FOR YOU!
Useful, Engaging Content + SEO on your pages...
- Core & Landing pages
- Shopping, product pages
- Custom Forms > Subscription, contact, applications, and more...
- *Check lists
- *"Cheat Sheets"
- *Case Studies
- *QRCs - Quick Reference Cards/Codes
More Website Content to Connect with YOUR Audience
- *Tips & Tricks
- *Testimonials/References - Reviews
- How-To Guides
- *Articles, e-books
- White Papers
- *Slide Shows/Slide Decks
- Warranty Info
- Shipping Info
- *RSS feeds
*Repurpose/Re-use to Make Other Sites Work for You too!
Develop a Plan for your Website-Content-SEO Marketing
Professional Copywriting that includes SEO will improve all your website marketing efforts!
Details & Pricing ~ SEO, Website & Content Marketing Strategy
Create an Integrated Online Presence
Result of Website-Content Marketing + Expert SEO + Professional Copywriting
Make Other Sites Work FOR YOU!
Useful, Relevant, Consistent Content + SEO
- Search Engines
- Business Listings
- Social sites - (like Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube!)
- Directory sites
- Association or Membership site listings
- Review sites, industry-specific
- Event Calendars
- Community Forums/Groups
- Media Releases
- Banner and/or Pay-Per-Click advertising
WEBSITE / CONTENT Marketing & Management Services
The purpose of your marketing may be for name recognition, image/brand-awareness, lead generation, getting more customers/sales, providing customer service, or any of a number of other reasons... or all of the above! Developing a content marketing strategy will help your business outline a plan to reach your target audience.
Your website is the hub of your online web presence, Core Pages and Landing Pages are like the spokes in the wheel. They're designed to welcome and receive the visitors being funnelled from other sites.
And then, based on your goals and the purpose per page, the CTA's direct the flow, leading the visitor to the next page you want them to see.
Landing pages are incorporated to guide the user to the ultimate CTA (Call to action). They can also be used as an aid for tracking traffic sources and effectiveness.
A content managment strategy and ongoing site reviews and analysis will help you manage your website more efficiently.
Figuring out the flow of your online marketing efforts, and measuring the ROI (return-on-investment) can be a challenge. With website content marketing, the return can accumulate over several years. Each business is unique, and the specific needs vary for each website.
Your Online Presence Strategy helps determine which websites are a good fit for your business to make your website marketing more effective.
We Can Help!
Understanding the focus of your marketing will allow us to help you make your website and other websites WORK FOR YOU! We'll discuss your business' goals to determine how to best leverage your website and other sites to meet those goals.
Request your Content Marketing Strategy Session to map out a plan for your website.
A Rose is Still a Rose
Content Marketing, Inbound Marketing, Search Engine Marketing, Website Marketing
Regardless of the tools used, the "Basics of Advertising" are still true for Web Marketing...
- You want Name Recognition
- You want your Image (Website and Online Presence) to reflect your company
- Values > social-conscious, eco-conscious, Christian, patriotic, etc.
- Style, colors, branding, content, consistency
- Word-of-Mouth is still THE BEST advertising
- You want Referrals - online testimonials and posts that are shared...
- Online Reviews are written every day - have you read reviews about your business? and responded to any of them?
- Excellent Customer Service generates repeat customers, creates relationships
- The better the quality, value, and experience of your product, service, and website are, the more happy, and returning customers you'll have.
- Business statistics show that retaining a customer costs a fraction of what it takes to find a new customer.