Managing Your Website and Online Presence
What you want your website to accomplish,
Who your target audience is, and
What you are offering (goods, services, education, entertainment, etc.) will determine the track(s) you need to take.
The initial step is to assess your starting point and current resources, for both your Online Presence and your Website. Using your website as the hub, you'll be able to leverage the benefits of various platforms to accomplish your website goals.
- Website Quick Review & Analysis > $79
- Content Marketing Strategy Report > $79
- Website Design & Development Strategic Plan - from $299
- content strategy: goals, target audience, theme, messages, topics, purpose per page, CTAs
- assess content needed: copywriting, images, graphics, audio/video
- design, style, image, voice
- type/functionality: purpose of site, interactive features, forms needed, delivery of feedback, additional resources
- site stucture: site map, navigation, flow, cross-links, CTAs
- SEO strategy, purpose per page
- technical: domain name, hosting, building, updating, integrating
- Content Gap Analysis - $199
- content strategy: goals, target audience, theme, messages, topics, purpose per page
- content types : landing pages, resources, interactive features, forms needed, CTAs
- Site Content Audit Report - aka Website Analysis - from $899
- SEO/Keyword Research Report - $199
- purpose per page, competitive analysis, volume
- SEO Check-up Keyword Research + Benchmark Report - $500-$1500
- depends on number of pages and keyword search terms
- More SEO Reports
Proactive Website Management
After your website is up and running, you'll want to take proactive steps to make your website work for you.
Along with posting regular updates, you'll want to monitor what's working and what's not working on your site.
View Website Content Update Plans
Basic Website Stats Reports**
Several website statistics reports are available which can help you analyze the traffic you're getting and which ad campaigns, referring sites, and/or platforms are most successful.
AWStats and Webalizer stats programs are included with all MP Web Deluxe & Web Power Hosting accounts, and DIY Hosting.
- Stats - Auto-responder reports - $49
- Contact/Sent list
- *Stats - Basic Web Overview Report - $39
- AWStats monthly summary, missing files, broken links, incoming links
- *Stats - Monitor & Manage Report - $99
- Basic Overview Report + host origin + pages visited + top downloads
- *Stats - Search Report - $129
- Monitor & Manage Report + top entry/exit pages + keywords/phrases search term
- Stats Analysis Report - $179
*Print these stats reports from your McDel web admin control panel if you want to DIY.
**Rates listed for Website Stats are utilizing McDel Web Hosting and Domain Registration Services. If these services are provided by other companies, website management that include stats will be quoted on a per project basis. AWStats and Webalizer included with all McDel Website Hosting accounts.
Monitoring and Managing YOUR Website...
Clients? Prospects? Competitors? Hackers? Board Spammers? E-mail Spoofers?
Do you know how many visitors you have? Where they live? How they found you? How long they stay on your website?
Do you know which search engines are crawling your site? Or what companies are linking to your website?
Depending on the type of web site you have and the information you collect, you may be legally responsible for more than you think.
More info about managing privacy & security.
Who is Managing Your Online Presence?
Have you "claimed" your listings?
Is your info current and do you have reciprocal links set-up on all your directory and search engine listings, social media profiles and association member sites?
Have you read the online reviews about your business? Have you responded to them?
Are you ON the MAPs?
Your Online Presence Strategy
Assess ~ Manage ~ Utilize
Create an integrated, cohesive Web/Online Presence by strategically planning and coordinating online marketing and website content resources.
- Add/"Claim" and/or Edit Directory Listings, Search Engine Business Listings, Review sites, Industry Referral sites - (SEO focused integration and company branding) $75-$250 Initial Listing, $25-$500 per update
- Reciprocal Links- from $50
Association, Membership, Industry site listings - be sure to include website address on accounts you manage (and link to organization from your website)
- Social sites business page account set-ups- (like Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube!) $500/network, $49/hour for profile updates
- Social media ads/posts - $75-$500 campaigns - $500-$2000
- Includes SEO-focused copywriting
- branding, graphics, researched hashtags
- link to landing page(s)
- campaigns include strategy session, posting calendar, social media performance reports
- Event Calendars - add/edit listing - from $25/each
- Community Forums/Groups - request free quote
- Banner and/or Pay-Per-Click advertising - request free quote
- Media releases - $250-$500
Online Presence Strategy & Management Reports
- Online Presence Strategy Session and Report > $79
- Business Listings and Reviews Report > aka Assessing Your Online Presence > $125-$250
- Platform reports - quote per project
- Search Engine Reports - Google and Bing
- Social Platform Reports - Facebook, Pinterest, Twitter, Instagram
- Landing Page - Marketing - "Funnel/Flow" Reports - quote per project
- SEM Reports
- Social Media
- Multimedia Ads