McDel Publishing - Custom Website Design, SEO, Web Services

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Custom Websites + Design + SEO 

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Web Updates and Content Marketing

You like seeing Fresh Content & so do your visitors and prospective visitors!

Creating and Distributing Content

What is Content Marketing?
Content Marketing includes Building and Updating Your Website.
Content Marketing also includes Distributing Content that Attracts More Traffic - Visitors - Customers.

Keep your content fresh, useful, engaging!

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content Marketing - King to your visitors!

Creating Content on Your Website...
Set a Regular Update Schedule

Updating your website so that the content is current, accurate, and inviting is as essential as cleaning your physical store to welcome your visitors.  

Your content includes all copy + audio/visual aids on your website (and other websites). 
Examples of these digital assets include text, pictures, videos, podcasts, etc.

Staying current and providing new content to welcome new and repeat visitors will encourage them to return.  More frequent website updates (of SEO pages) also help you get and keep higher page rankings. 

Making your CONTENT relevant, relatable, and engaging to the point where the reader-viewer-user answers the specific call-to-action (CTA) IS the goal of content marketing.

Reach Your Target Audience/Market

Content Marketing ~ Digital Assets!

One of the beauties of content marketing (updating your website and letting people know about it!)
is that each page added and each post created can increase the value of your website, and the effects are long-term and cumulative.

Several web pages or portions of pages can be "repurposed"!

Look at your content and design as digital assets.  Each piece can be fitted together in many ways to convey your message and image through content marketing.  And each re-creation adds to your inventory of digital assets.

For example, a How-to Guide page on your website is a great service to your customers and visitors.  Portions of it can also be repurposed as a post or an email.  The content and design should be tailored to the platforms you choose and the specific audiences. 

Did you know that email marketing typically provides the best ROI? (Industry average is $35-$44 return for every $1 spent!) So, one of the smartest things you can do is to send a "broadcast email" to everyone on your list when you add new content to your site.

Customer Testimonials is another great thing to add to your website. They may be quotes, reviews, videos, case studies - any or all of which may be included in a post for other websites or emails and texts.

FAQs ~ Content Marketing, Website Marketing, SEO Marketing, Inbound Marketing

Content Marketing - King to your visitors!Take advantage of
Your Content Marketing Strategy session
Free 1-hour initial consultation
Included with any Update Plan or Marketing Campaign!

Our professional artists, copywriters, and designers seriously delight
in creating and distributing website content that will attract visitors to your site.

Schedule your Free Content Marketing Strategy Session
Schedule your Content Marketing Strategy Session
(by phone unless meeting is within 50 miles of Grand Junction CO)
Call us at 970-208-3348

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