Step 2 ~ WHAT... Details - Requirements
Decide on your website structure/form - WHAT kind of website do you want?
Define the functionality you want from it.
Type/Functionality/Structure
You may only want a Basic Presence, providing your company contact and fundamental information. Or you may need a more Interactive, Professional Presence to allow interaction with your visitors. Depending on your type of business, and your current online presence, you many want a fully-integrated website, or to build your own online store, creating a Power Presence.
Site Structure & Integration with Current Online Marketing
Bare-bones basic websites - just the vitals on your company, product, service, brand, etc. Think postcard or billboard type info, perhaps with a slide show of multiple images or a video giving an intro to you and your business.
Information type websites (News and Media Releases, FAQs, instruction manuals, booking/rental info, and more)
Interactive websites - customized forms, comments sections, blogs, click and call, slide shows/photo galleries, surveys, webinars, training, forums, gaming, and the list goes on...
Integrated websites - landing pages, infographics, video, 3rd-party blogs/apps, social accounts, launch to PayPal® or current shopping cart site (like eBay®)
E-Commerce on your website will require SSL, shopping cart software (several free open-source options are included with McDel Web Hosting), a Merchant Account, and a Payment Gateway Service, as well as compliance with PCI-DSS standards.
Content & Size
Size will be determined by the amount of information you wish to present and how you want it presented.