Website On-Line Marketing Options
- Search engines
- Directory sites
- Association or Membership website listings & cross links
- Email campaigns
- Reciprocal Links
- Autoresponders
- Newsletters
- Blogs/Forums
- Write articles, e-books
- Provide free info
- Banner advertising
- Pay-per-click or advertising
- Sponsored Searches
- Website-only Specials
- Affiliate programs
Website and Business Promotion & Marketing Ideas
- Set-up and use yourname@yourdomainname.com for all of your emails and for all of your departments and employees
- Put website and email address on all ads, brochures, and current marketing materials
- if you're a business owner, be sure to include your website address and company information in the signature line of every email you send!
- Give away promotional items with your website address big & bold
- Use a specific web page to guage the feedback of different campaigns
- Offer "web-only specials"
- Run periodic marketing campaigns - advertise elsewhere and direct to your website to see details!
- Offer coupons - prospects and customers print from your website
- Include www.yourdomainname.com as a reorder option with all orders
- Create a press/media release announcing grand opening of online store/website
- Create press/media releases for new products or developments within your company - direct to your website to see details!
McDel's web development team specializes in affordable, customized website design & development, website hosting, marketing & maintenance, primarily for small business owners, artists, and authors.
Other Ways to Promote Your Business or Website
Printing, Layout & Publishing
- Brochures/Flyers
- Business Cards
- Calendars
- Catalogs
- Directories
- Letterhead
- Manuals
- Newsletters
- Note Cards
- Rack Cards
- Post Cards
Motivational & Promotional Gift Items
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Customized Website Marketing and Promotion
Make Your Website Work for You!
Rates listed are for McDel Services
* items are free if you set-up or do yourself
>included with McDel's web hosting
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Website Marketing Options
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Rates
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*Search Engine Optimization
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from $49/page
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*Meta Tag programming
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from $49/page
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*Provide Free Info - Content Authoring with SEO
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from $79/page
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*Directory Submissions - per page/per submission
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from $29/each
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>*Personalized E-mail@YourDomain.ext
50 included with basic web hosting; 100 included with deluxe hosting and web store hosting
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Free with web hosting
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Personalized E-mail@YourDomain.ext
(without web hosting acct., requires domain name) - annual
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$24/first;
annually
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>*Additional E-mail addresses (*$1/each with web hosting account - after 50 or100 limit)
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$2/each
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>*E-Mail Forwarding
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$2/each
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*Affilliate Programs
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quote per project
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E-Mail Marketing Options
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Rates
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>*E-Mail Auto-Responders
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from $10/page
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*E-Mail Marketing Campaigns
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from $49/group
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*Newsletters, Write articles, e-books - content authoring
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from $79/page
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*Site Statistics Reports - a wide range of reports are available (requires hosting account* or purchase of software and approval to install on web server) you choose frequency
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$10.00/ea
$50.00/mo
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 Make Other Websites Work for You!
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*Search Engine Submissions - per page/per submission (+ site advertising charge if applicable)
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from $29/each
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*Directory Submissions - per page/per submission (+ site advertising charge if applicable)
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from $29/each
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*Reciprocal Links
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from $10/link
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*Association or Membership websites - add your site to their listings & cross-link (some sites may charge for this)
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from $29/link
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*Blog or Forum websites - add your site to your pages & cross-link
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from $49/site
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*Write articles, e-books, submit for RSS feeds or to be published on selected sites
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from $79/page
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*Banner Advertising (+ site advertising charge if applicable)
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from $35/each
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PPC & Sponsored Searches (+ site advertising charges, prepaid account required)
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from $35/each
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*Affilliate Programs
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quote per project
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Rates based on Domain Name Registration and Web Hosting Services being provided by McDel Multimedia Publishing.
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Understanding Search Engines
Users "search the internet" (via search engine sites, toolbars, directories or pages) using a word or phrase to find the information they're seeking. The ultimate goal of search engine optimization (SEO) is to be found by your target market and to cause them to visit and utilize your site/services. You want your primary keywords to match the terms they use to search for what you want to provide - information, services or products. The majority of internet users won't scroll past the second or third page, so being ranked well by the major search engines should be your initial marketing focus in the design of your site if that's where you plan to get your traffic.
Site Statistics
Your keywords are only one element of the content in your pages that combine to produce the search engine rankings/results achieved. Included with your McDel web hosting control panel are three statistics programs: Webalizer, ModLogan, and AWStats. Comparing the reports from your statistics programs with the content SEO implemented on specific pages will help you analyze how effective your SEO marketing results have been.
Once you match that up with your business or organization's goals for your website, you have the information needed to fine-tune specific pages to increase your traffic, duration of visit, ROI, etc. Some of the reports are designed to provide insight to manage your website more effectively.
Make Your Website Work for You!
Site Statistics Reports
Site Statistics Reports available with McDel hosting accounts - free if you run yourself
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| Report (# of screens) |
Price |
Description |
| Monthly Summary - Webalizer (2) |
10.00 |
hits*, files*, (top 10) pages*, visits*, (top 10) kbs*, (top 30) unique sites*, (top 30) unique URLs, (top 30) unique referrers, (top 15) total unique user agents, (top 30) by country; >>*=per day avg/max + total; Top 10 Entry Pages, Top 10 Exit Pages, Top 20 Search Strings |
| Monthly Summary - ModLogan (3) |
10.00 |
Summary, Hourly, Daily: hits*, files*, pages*, visits*, traffic mbs*, unique hosts*, pages/visit, time/visit, returning visitor ratio |
| Monthly Detail >top 10-30 - ModLogan (38) |
50.00 |
Requests Report, Users Report, Visits Report, Robots Report, Server Report |
| Requests Report - ModLogan (9) |
15.00 |
Requests: by URL, URL by traffic, protocol, method, status codes, extensions, extensions by traffic, users, users by traffic |
| Users Report - ModLogan (17) |
20.00 |
referring URLs, Used OS* , hosts*, browsers*, bookmarked pages, top-level domains, countries*, durations*#, cities, provinces, provider; >>*=list and by visits, #=avg |
| Visits Report - ModLogan (5) |
10.00 |
entry pages, exit pages, visit path, visit path length, time per visit |
| Robots Report - ModLogan (4) |
0.00 |
indexed pages, robots, search engines, search strings |
| Server Report - ModLogan (3) |
10.00 |
missing file/broken link, internal errors, vhosts |
| Monthly Summary - AWStats (1) |
10.00 |
Summary, Monthly, Hourly, Daily; hits*, files*, pages*, visits*, unique visitors* traffic mbs*, unique hosts*, visits/visitor, pages/visit, countries (10), hosts (10), robots (10), visit duration avg, file types, top 10 pages, top 10 OS, top 10 browsers, search engines (10), referring sites (10), search key phrases (10), search keywords (10), add to favorites %, status codes; >>*=per day avg/max + total |
| Monthly Detail >full lists - AWStats (20) |
50.00 |
Requests Report, Navigation Report, Referrers Report, Robots Report, Server Report |
| Requests Report - AWStats (4) |
10.00 |
Requests by Country, City, Host, Last Visit |
| Navigation Report - AWStats (8) |
15.00 |
Visits Duration, file types, pages visited, page entry list, page exit list, OS, browsers, Add to favorites % |
| Referrers Report - AWStats (4) |
10.00 |
Search Engine referrals, Website referrals, Key Phrases Searched, Keywords Searched |
| Robots Report - AWStats (2) |
10.00 |
Robots/Spider Visits, last visits |
| Server Report - AWStats (2) |
10.00 |
Unresolved IP, status codes, pages not found |
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