Get on Track!
Website Management and Online Integration Strategy
What you want your website to accomplish, who your target audience is, and what you are offering (goods, services, education, entertainment, etc.) will determine the track(s) you need to take.
The initial step is to assess your starting point, of both your Online Presence and your Website. Using your website as the hub, you'll be able to leverage the benefits of various platforms to accomplish your website goals.
Monitoring and Managing YOUR Website...
Who's watching your website?
Clients? Prospects? Competitors? Hackers? Board Spammers? E-mail Spoofers?
Do you know how many visitors you have? Where they live? How they found you? How long they stay on your website?
Do you know which search engines are crawling your site? Or what companies are linking to your website?
Depending on the type of web site you have and the information you collect, you may be legally responsible for more than you think.
More info about managing privacy & security.
Proactive Website Management
After your website is up and running, you'll want to take proactive steps to make your website work for you.
Along with posting regular updates, you'll want to monitor what's working and what's not working on your site. Several website statistics reports are available which can help you analyze the traffic you're getting and which ad campaigns, referring sites, and/or platforms are most successful.
AWStats and Webalizer stats programs are included with all MP Web Deluxe & Web Power Hosting accounts, and you can print several stats reports from your web admin control panel if you want to DIY.
Basic Website Management Reports
- Stats - Auto-responder reports - $39
- Stats - Basic Web Overview Report - $39
- AWStats monthly summary, missing files, broken links, incoming links
- Stats - Monitor & Manage Report - $99
- Basic Overview Report + host origin + pages visited + top downloads
- Stats - Search Report - $129
- Monitor & Manage Report
+ top entry/exit pages
+ keywords/phrases search term
- Stats Analysis Report - $179
Website Strategic Planning Reports
- Website Design & Development Strategic Plan - from $299
- content strategy: goals, target audience, theme, messages, topics, purpose per page, CTAs
- assess content needed: copywriting, images, graphics, audio/video
- design, style, image, voice
- type/functionality: purpose of site, interactive features, forms needed, delivery of feedback, additional resources
- site stucture: site map, navigation, flow, cross-links, CTAs
- SEO strategy, purpose per page
- technical: domain name, hosting, building, updating, integrating
- Content Gap Analysis - $199
- content strategy: goals, target audience, theme, messages, topics, purpose per page
- content types : landing pages, resources, interactive features, forms needed, CTAs
- Site Content Audit Report - aka Website Analysis - from $899
- Boost search rankings and conversions (and ROI!) by finding gaps, opportunities
- Includes SEO / Keyword Research / Benchmark Report
- Includes stats analysis
- SEO/Keyword Research Report - $199
- purpose per page, competitive analysis, volume
- SEO Check-up Keyword Research + Benchmark Report - $500-$1500
- depends on number of pages and keyword search terms
Who is Managing Your Online Presence?
Have you "claimed" your listings?
Is your info current and do you have reciprocal links set-up on all your directory and search engine listings, social media profiles and association member sites?
Have you read the online reviews about your business? Have you responded to them?
Are you ON the MAPs?
Your Online Presence Strategy
Assess ~ Manage ~ Utilize
Create an integrated, cohesive Web/Online Presence by strategically planning and coordinating online marketing and website content resources.
Online Presence Strategy & Management Reports
- Business Listings & Reviews Report > aka Assessing Your Online Presence > $125-$250
Platform reports - quote per project
- Search Engine Reports - Google and Bing
- Social Platform Reports - Facebook, Pinterest, Twitter, Instagram
- Landing Page - "Funnel/Flow" Reports - quote per project
- Social Media
- Multimedia Ads
Manage & Market...
From planning to building to managing your custom-designed website and integrating it with your online presence, we serve you and your interests every step along the way.
Please see the "Website Marketing" page for several ways to promote your business using your website.
Manage & Maintain
Please visit the "Web Tune-Ups" page for how to make your site and other sites work for you. Several content resources and tools designed to engage your visitors are listed.
Website Updates, Tune-ups, Maintenance, Renovations, & Make-Overs
Warning - LOL! SEO-focused Websites are How to Get Your Pages Ranked Higher!
Developing and managing custom websites since 1998...
How can we help YOU?
You can DIY, or contact us if you want to delegate to us!
call or text: 970-208-3348
*Rates listed for Website Management Services are utilizing McDel Web Hosting and Domain Registration Services. If these services are provided by other companies, website management will be quoted on a per project basis.
AWStats and Webalizer included with all MP Web Deluxe & Web Power Hosting accounts.