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McDel Publishing Free Website Planning Pages, Stage 5
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Additional WebSite Considerations

A few more matters for you to decide...
How?
Who?

Server Considerations/Web Hosting
Understanding security & privacy
Set-up
Back-ups
Updates & Maintenance
On-Line Promotion & Marketing

you maintain or contract out
Comply with FTC & more...
In-house or contract
In-house or contract
In-house or contract
In-house or contract
Consult your IT Department
Consult with Legal Counsel
Usually included with design/development
Included with many hosting plans
Consider Resources
Consider Resources
How is a website hosted?
  • For your website to be up and available 24/7, your server must be functional the same hours.
  • Server software and administration is required.
  • Mail server software and 24-hour technical support should be available.
  • Or, you can purchase shared or dedicated hosting on an HSP's (Hosting Service Provider's) servers.
  • Or, you can purchase space on someone else's website

Set-up, Back-ups, Updates, Maintenance

  • Consider your resources
  • Do you have the necessary hardware?
  • Do you have web development and graphic manipulation software?
  • Do you or your employees understand how a website works or have time to learn?
  • How often will you be adding/updating content, products, specials?
  • Do you have employees with the time to incorporate these tasks?

How do I learn about legal and privacy issues?

  • Copyright information is available at www.loc.gov
  • Patent & Trademark information is available at www.uspto.gov
  • If you are collecting any personal data, you must post a privacy policy.
  • All personal/financial data must be kept secure - and preferably separate
  • If the visitors to your website are 13 or under, additional laws apply.
  • Please seek legal counsel regarding website privacy and security policies.
  • Please visit www.ftc.gov for more information on US laws regarding privacy.

Website Promotion/Marketing - Start by printing your web address (and your e-mail@yourdomain address) on all marketing materials and correspondence!

  • Tell/Give everyone you know your email@yourdomain for your main email address!
  • Use your email@yourdomain to send all of your email correspondence!
  • Directories
  • Search Engines
  • E-mail Campaigns
  • Banner Advertising
  • Pay-per-click Advertising
  • Reciprocal Links
  • Affiliate Programs
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